What is digital out-of-home advertising?
Okay, in order to get to the DOOH advertising, it’s important to define what it is first. Out-of-home advertising is a type of media distribution using digital screens. The delivery of content can be done both outdoors and indoors. It’s an alternative to static out-of-home advertising when the content is distributed in a physical form using printed materials.
Examples of digital out-of-home advertising are the big digital billboards on the streets, and the outdoor displays in restaurants, cafes, shopping malls, gas stations, etc. It’s a more adaptable, versatile, and powerful way to distribute content in the 21st century.
Also, it gives advertisers almost unlimited creative freedom. The entries in this list can give you an idea of how DOOH advertising can be used.
Digital Out-Of-Home (DOOH) advertising involves e-displaying dynamic promotional media such as videos, animations, and brand advertisements. Simply put, DOOH refers to any digitized advertising display that can be seen on the streets or at places of public gathering, such as stadiums and malls.
DOOH has become a rage among the marketing tycoons, for its easy-to-understand operating procedure, besides its tremendous reach and control to the advertiser while catching the audience’s attention more effectively than static billboards!
M3’s programmatic enables client’s ads to be geographically in the right place that matters to your business.
Digital out-of-home advertising empowers advertisers to create immersive, memorable, and often interactive campaigns. And as machine learning and AI become more affordable and widely accessible, DOOH will undoubtedly become increasingly innovative over the coming years. AI allows brands to create truly interactive, data-driven, and personalized campaigns that go beyond reach and impressions to real customer engagement.
That’s likely why DOOH accounted for 28.3% of all OOH ads in 2019 and is predicted to reach 38.3% by 2023. In fact, DOOH was the main driver of growth in OOH advertising worldwide in 2019.