What is A Geo Fence?

It creates a fence around an area, and when customers enter this fence, they pierce the imaginary bubble which allows us to capture the phone IDs where we can now serve them ads through the variety of apps on their mobile phones.

Imagine if you could serve a potential customer one of your ads as soon as they are within walking distance of your business. Or imagine serving ads to potential customers as they’re in your competitor’s building. A new ad targeting technology called Geo-fencing can serve your ads to customers who are within meters of your business.

Benefits of Geo-Fencing

Here are just a few of the benefits that it can bring your company:

Customizable – like nearly any type of online advertising campaign, a geo-fencing program can be designed to work with the needs of nearly any organisation. Whether your “geo-fence” area is large or small you can reach only those people who will be most likely to become customers.

Targeted Advertising – you won’t waste marketing dollars advertising to people who are unlikely to become customers. Geo-fencing closes the gap between in store marketing and your broad range advertising campaigns.

Affordable – M3 Media Digital has the ability to aggregate various clients and create the ability to fracture out campaigns, creative executions and targeting which allows us to reduce the costs dramatically and provide a cost-efficient campaign to even the local businesses without breaking the bank.

VIEWABILITY View ability is an online media metric aiming to track only those impressions that users can see.

Activations

• Brand awareness drives people to your website
• Memberships
• Lead generation
• Couponing

Analytics –
Location data helps marketers better understand what customers are doing (and who they really are) in the real world. Campaign insights help drive better optimization and performance, while non-campaign specific data can also paint a picture of how consumers interact with a brand in their day-to-day lives. M3 Media Digital’s location analytics help brands understand who their customers are, where they live, and what businesses they visit, allowing marketers to build more meaningful interactions with their customers.

Real time optimization and a multitude of tracking analysis provides the intelligence we need to always make good decisions.